Gabrielle George is a Market Development Lead for the Digital Trust Framework group at the Government Digital Delivery Agency, where she is responsible for developing New Zealand’s digital identity ecosystem. Her work spans public and private sectors and includes establishing a sustainable pipeline of digital identity credential issuers, supporting organisations to develop high‑value digital identity use cases, and enabling a range of relying parties to support the ubiquity and utility of digital credentials. She brings extensive experience delivering trusted, mission‑critical digital services across government and industry.